�The Bachelor of Journalism and Mass Communication (BJMC) is a three-year undergraduate program that offers a comprehensive study of the principles, techniques, and practices of media and communication. The course equips students with the knowledge and practical skills needed to work in various domains of mass media, including print journalism, television, radio, digital media, public relations, and advertising.

BJMC blends classroom learning with hands-on training, covering everything from news writing and editing to audio-visual production, photography, and content strategy. It emphasizes the ethical, legal, and social responsibilities of media professionals in today’s world.

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📌 Key Learning Areas:

• News reporting, editing, and feature writing

• TV and radio production techniques

• Digital journalism, blogging, and social media content creation

• Public relations and corporate communication

• Advertising concepts and campaign planning

• Media research and audience analysis

• Media laws, ethics, and press regulations

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🧑‍💼 Why Choose BJMC?

• Develop strong communication and storytelling skills

• Explore creative careers in journalism, film, advertising, or public relations

• Gain exposure to real-world media environments through internships and projects

• Learn to create content for traditional and digital platforms (e.g., YouTube, Instagram, online news portals)

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📘 Semester 1: Introduction to Media

• Introduction to Mass Communication

• History of Journalism

• Basics of Reporting & Editing

• Communication Skills

• Indian Political & Economic System

• Practical: News Writing Lab

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📘 Semester 2: Print & Communication Skills

• Print Journalism (Theory & Practice)

• Development Communication

• Media Laws and Ethics

• Language Journalism (Hindi/Regional/English)

• Practical: Editing & Reporting Workshop

• Seminar / Group Discussion

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📘 Semester 3: Broadcast Media

• Radio Journalism & Production

• Television Journalism & Production

• Advertising Principles

• Public Relations Concepts

• Media Management

• Practical: Radio Scripting, Anchoring, Studio Work

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📘 Semester 4: Digital & Visual Media

• New Media & Digital Journalism

• Photojournalism & Visual Communication

• Media Research

• Advertising & PR Campaign Design

• Practical: Social Media Lab, Video Editing, Photography Project

• Internship Report

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📘 Semester 5: Strategic Communication

• Corporate Communication

• Event Management

• Feature Writing & Magazine Journalism

• Documentary and Short Film Production

• Practical: Content Creation Lab, Ad Film Making

• Minor Project

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📘 Semester 6: Specialization & Major Project

• Specialized Reporting (Politics, Crime, Sports, Environment)

• Media Entrepreneurship / Freelance Journalism

• Dissertation / Research Project

• Internship / Industry Training

• Viva Voce / Portfolio Submission

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🛠️ Skill-Based Training Throughout:

• Camera handling & video editing (e.g., Adobe Premiere, Final Cut Pro)

• News bulletin creation & script writing

• Mobile Journalism (MoJo) & podcasting

• Anchoring & public speaking workshops

• Content planning for social media, blogs, and YouTube

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🎯 Top Career Options After BJMC

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🏭 Industries Hiring BJMC Graduates:

• News & Media Houses – The Times Group, Hindustan Times, NDTV, Aaj Tak, Zee News

• Digital Media Companies – The Quint, ScoopWhoop, Brut India, Inshorts

• Advertising Agencies – Ogilvy, DDB Mudra, FCB Ulka, Leo Burnett

• Public Relations Firms – Adfactors PR, Edelman, Perfect Relations

• Corporate Communications – TCS, Infosys, HDFC, Reliance, Maruti

• OTT / Film / Production Houses – Netflix, Hotstar, TVF, Amazon Studios

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💰 Average Salary After BJMC (Entry Level – India)

💡 Income can increase significantly with specialization, experience, or independent platforms (YouTube, Instagram, blogs).

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🧑‍🎓 Higher Study Options After BJMC:

• MJMC (Master of Journalism & Mass Communication) – for deeper specialization

• MBA (Media Management / Marketing / PR)

• Diploma Courses in Photography, Scriptwriting, Anchoring, Digital Marketing

• UGC-NET / PhD – for academic or research careers

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🏛️ Government Job Opportunities:

• Press Information Bureau (PIB)

• Doordarshan / AIR (via UPSC or Staff Selection Commission)

• Public Relations Officer (PRO) in Government Departments

• Content Creator / Media Advisor roles in ministries or PSUs