The Bachelor of Business Administration (BBA) is a 3‑year undergraduate degree designed to give you a solid foundation in business and management principles. It blends theoretical knowledge with practical application across core functional areas—preparing you for managerial roles or for further study (MBA, specialized master’s).
Chandigarh University
Principles of Management
Business Communication
Business Economics I
Financial Accounting I
Business Mathematics & Statistics I
Organizational Behavior
Business Law & Ethics
Business Economics II
Financial Accounting II
Business Mathematics & Statistics II
Marketing Management I
Human Resource Management I
Managerial Economics
Cost Accounting
Elective I (e.g., E‑Commerce, Retail Management)
Marketing Management II
Human Resource Management II
Operations & Supply Chain Management
Management Accounting
Skill Enhancement (e.g., Advanced Excel, Business Communication)
Internship Preparation Seminar
Financial Management
Research Methods in Business
Entrepreneurship & Innovation
Elective II (e.g., Digital Marketing, International Business)
Live Project / Industry Case Study
Strategic Management
Business Analytics / MIS
Elective III (e.g., Project Management, Service Operations)
Elective IV (e.g., Leadership & Change, Sustainable Business)
Capstone Project / Business Plan Presentation
Final Internship Report & Viva Voce
Foundation Papers establish core managerial concepts.
Functional Papers (Marketing, HR, Finance, Operations) build specialized skills.
Electives let you tailor the degree to emerging areas (digital, international, analytics).
Skill Enhancement courses ensure hands‑on proficiency (software, communication).
Internships & Live Projects integrate theory with real‑world business practice.
Capstone synthesizes your learning into a research or practical business plan.
👔 Role | 🏢 Sectors / Employers | 💰 Entry‑Level Salary (₹/mo) |
---|---|---|
Management Trainee / Assistant | FMCG, Retail, Manufacturing, Telecom | 20,000 – 35,000 |
Business Analyst | Consulting firms, IT/ITES, E‑commerce, BFSI | 30,000 – 50,000 |
Marketing Executive | FMCG, Digital Agencies, Startups, Media Houses | 20,000 – 40,000 |
Human Resources Associate | Corporates, Recruitment Firms, BPOs | 18,000 – 30,000 |
Operations Coordinator | Logistics, Supply Chain, Manufacturing | 20,000 – 35,000 |
Sales Executive | Pharmaceuticals, Automobiles, Real Estate, IT Services | 18,000 – 35,000 |
Digital Marketing Specialist | Startups, E‑commerce, Digital Agencies | 25,000 – 45,000 |
Financial Services Officer | Banks, NBFCs, Insurance Companies | 25,000 – 40,000 |
Entrepreneur / Startup Founder | Self‑employed | Varies widely (> ₹30,000) |
Fast‑Moving Consumer Goods (FMCG)
Information Technology & IT‑Enabled Services (IT/ITES)
E‑commerce & Startups
Banking, Financial Services & Insurance (BFSI)
Retail & Hospitality
Consulting & Market Research
Healthcare & Pharmaceuticals
Manufacturing & Supply Chain
Specialized Certifications:
Digital Marketing (Google, HubSpot)
Business Analytics (Microsoft, Tableau)
Project Management (PMP, PRINCE2)
Higher Studies:
MBA / PGDM (CAT, XAT, NMAT)
Master’s in Analytics / Finance / HR
Professional Exams:
UPSC / State PCS (for administrative roles)
Banking Exams (IBPS, SBI PO)
SSC CGL (Inspector, Assistant roles)
Fee Structure